ADVANCED MARKETING IN THE DIGITAL ERA: A Design Thinking Playbook for Conversion, Retention, and Trust (FOUNDATIONS OF MARKETING 4)

Modern marketing works best when data, AI, and design thinking pull in the same direction. This book shows you how to build a trustworthy data foundation, use AI where it truly helps, and design customer experiences that lift conversion, grow retention, and protect trust. In five chapters you get plain English playbooks, case studies from brands like Netflix, Amazon, and Airbnb, and checklists you can use. In this book, you will learn how to collect and use first-party data without being invasive, pick the right AI use cases and measure real impact, turn insights into decisions with churn, LTV, and sentiment models, run a design sprint to test ideas with customers, and meet privacy rules such as GDPR and CCPA. Built for marketers, founders, and students, this guide replaces guesswork with simple steps that ship. Read it once, keep it handy, and use it to run smarter tests each month. Read more